Last updated: 11/1/2015
1001 West 31st Street
Downers Grove, IL 60515
ATTENTION ASSOCIATION STAFF:
Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. How do you know your marketing program is efficient and cost effective? Straight North creates measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business.
Because Straight North is an online marketing company, we build websites on a foundation of SEO best practices — keyword research and strategy, site map, internal links, content, title tags and more — to improve your ability to generate high-quality traffic.
Straight North is an expert in three of the most effective types of online display advertising: Retargeting, Contextual Targeting and Site Targeting.
When Google introduced Urchin in 2005, Straight North was already expert in the use of website analytic tools. We began using Urchin immediately upon its release, and have been honing our Google Analytics management skills ever since. As a leading Google Analytics service provider, we use the platform extensively to manage complex SEO, PPC, display advertising and email marketing campaigns, as well as to evaluate the effectiveness of client websites. Straight North is a certified Google Analytics expert. Our platform-related services encompass three major areas of work:
Google Analytics may be free, but it is far from simple. Our comprehensive Google Analytics audit communicates whether you have set up Google Analytics to properly track the information you are looking for, and if not, how to make the necessary adjustments. Our audit is an especially valuable resource for large enterprises with complex tracking requirements, since errors or gaps in data collection can lead to serious and expensive errors in Internet marketing campaign execution.
You don't need to be an analytics expert to launch an expert Internet marketing campaign. We provide special services to give you a turnkey solution for the setup and implementation of a new Google Analytics account. After consulting with you about your Internet marketing objectives, we make sure the new account is properly configured to manage the targeted KPIs and campaign goals, and we then run tests to ensure tracking is accurate. This premium service enables clients to remain focused on their core business and core marketing execution, rather than on the complexities and nuances of tracking data.
Google Analytics is a far more powerful tool than many organizations realize. Are there additional ways this platform can help you generate more revenue and visitors? The answer is probably "yes," which is why a comprehensive audit from Straight North has proven to be one of our most valuable Google Analytics management services.
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