An interdisciplinary creative design agency offering planning, experience design, immersive media, interactive engineering, and custom fabrication for museums, brands, attractions and architectural placemaking.

Roto serves a broad range of related market sectors representing an enormous diversity of cultural, learning, and leisure destinations. Each of Roto’s planning, design, and execution services within one sector are deeply informed by all the others, leading to a rich ecosystem of ideas and solutions for public experiences in the built environment.

Roto self-performs an extensive range of custom design, engineering, and fabrication. The firm’s freedom to push boundaries is amplified by its responsibility for guaranteed outcomes. Roto is maximum ambition harnessed to maximum accountability.

Roto has produced in more than 150 museums with exhibits, attractions, and architectural features throughout the world. We are known for combining professional rigor with generous project flexibility, adapting our approach and contributions to produce highly reliable and cost-effective outcomes.

Roto was founded by a select few creative veterans of a large and ambitious interactive museum. Their deeply ingrained, audience-centered values and operational know-how are intrinsic to the company’s business model and service values today.

“Roto” is a Latin verb meaning revolve or whirl, conjuring an image of movement, energy, and progress. “Rota” means wheel, a strong symbol of simplicity and usefulness. Legally called Roto Group LLC, the company dropped the “studio” in 2011 and registered its US trademark of “roto” in 2012.